Your lobby is your brand’s physical handshake. Before a visitor meets a single employee, they’ve already formed an impression based on the space they walked into. A corporate lobby with a stunning video wall displaying dynamic brand content, carefully curated background music, and seamless digital wayfinding communicates competence, innovation, and attention to detail. A lobby with a silent waiting area and a dusty TV playing CNN on mute communicates the opposite.
The Penn Group designs lobby and reception AV experiences for corporate offices, headquarters, and professional firms. Here’s what makes the difference.
Video Walls and Feature Displays
A lobby video wall serves as both art installation and communication tool. Direct-view LED panels or narrow-bezel LCD arrays create a seamless canvas for brand storytelling, company metrics dashboards, product showcases, and welcome messages personalized for expected visitors. The content on your lobby wall should be as intentional as every other element of your brand identity.
We design video wall installations that integrate architecturally with the lobby design, working with your interior designer and general contractor to ensure the wall is structurally supported, properly ventilated, and aesthetically integrated into the millwork and lighting plan. Content management systems allow marketing teams to update the wall remotely with scheduled playlists, real-time data feeds, and event-specific messaging.
Background Audio
Silence in a lobby is awkward. A well-designed background music system fills the space with energy that matches your brand — whether that’s contemporary and upbeat for a tech company or refined and understated for a law firm. Speakers should be invisible or architecturally integrated, and the system should run on a schedule that matches business hours.
Wayfinding and Visitor Information
Interactive wayfinding displays help visitors navigate multi-floor or campus-style offices. Meeting room schedule displays outside conference rooms show current and upcoming bookings. Visitor welcome screens display personalized greetings for expected guests. All of this can be managed through a single content management platform integrated with your calendar and visitor management systems.
Investment Ranges
A lobby video wall (LED or LCD) with content management runs $25,000 to $150,000+ depending on size and technology. Background music systems for lobby and common areas run $5,000 to $25,000. Interactive wayfinding and visitor displays run $3,000 to $10,000 per screen installed.
Contact The Penn Group to elevate your corporate lobby experience.
