The Penn Group is your audio visual integration partner for Video System Design for Retail with nationwide service
AV That Drives Dwell Time & Sales
Digital signage, zoned music, and interactive displays directly influence purchase decisions. The Penn Group deploys commercial display networks and cloud-managed audio that lift sales and brand engagement — designed for national-rollout consistency with local-store flexibility.
What Retail Teams Are Up Against
The problems we hear most from Retail clients — and the ones we build every system to eliminate.
Stores That Don't Sound On-Brand
Every location a slightly different, inconsistent experience.
Signage Nobody Can Keep Current
Screens running stale, frozen, or broken content.
No Proof AV Drives Sales
Spend with no measurable impact on the numbers.
Rollouts That Drag and Vary
Inconsistent installs and timelines across the fleet.
How The Penn Group Solves It for Retail
Audio, video, and lighting engineered as one integrated system — specifically for how Retail spaces actually operate.
Zoned Music & Associate Paging
QSC, Sonance, and Bose zoned audio with cloud music and dayparting adjusts genre, tempo, and volume by time of day and traffic, with associate paging and priority — every store on-brand.
Digital Signage & Display Networks
Samsung and LG commercial displays and direct-view LED on MagicINFO and BrightSign let marketing push content chain-wide while stores schedule local promos, with interactive displays that convert.
Merchandising Lighting
High-CRI track lighting makes product look its best, tunable-white ambient lighting adjusts for time of day, and accent lighting draws the eye to high-margin zones — scheduled across every location on Lutron.
Retail Services We Provide
From design through installation, programming, and ongoing support — every discipline under one point of accountability.
Ready to Start Your Retail AV Project?
Tell us about your space and goals. We'll schedule a site visit, deliver a system design, and provide a complete proposal — all at no cost.
Video Control Systems
From broadcast control rooms to live streaming setups, we design and integrate complete video production and distribution systems.
Broadcast Control Rooms
Complete broadcast control room design with multi-viewer displays, production switchers, audio mixers, and integrated talkback systems for professional productions.
Live Streaming
Professional streaming solutions with hardware encoders, multi-platform distribution, and integrated graphics for YouTube, Facebook, Twitch, and custom RTMP destinations.
Video Switching
Production switchers and matrix routing systems for seamless source selection, transitions, and signal distribution across your facility.
Display Types
From massive LED walls to precision projectors, we design and install display solutions for every application and environment.
LED Video Walls
Direct-view LED displays with seamless, bezel-free visuals. Scalable to any size with fine pixel pitch options for close viewing distances.
Commercial Displays
Professional-grade LCD and OLED panels designed for 24/7 operation with enhanced brightness, durability, and commercial warranties.
Projection Systems
Laser and lamp-based projectors for large-format displays, from boardrooms to auditoriums. Short-throw and long-throw options available.
Video Signal Flow
From camera to display, every link in the chain is engineered for pristine video quality and reliable delivery.
Capture
Cameras, capture cards, media players
Processing
Scaling, conversion, switching
Distribution
Matrix routing, extenders
Display
LEDs, displays, projectors
Stream/Record
Encoding, recording, CDN
Professional Cameras
From robotic PTZ cameras to broadcast-quality camcorders, we specify and install the right cameras for every production environment.
PTZ Cameras
Robotic pan-tilt-zoom cameras with remote control, preset positions, and auto-tracking for houses of worship, lecture capture, and broadcast applications.
Wireless Cameras
Untethered camera systems with low-latency wireless video transmission for mobile production, roaming shots, and venues where cabling isn't practical.
Broadcast Cameras
Professional wired cameras with SDI/HDMI output, interchangeable lenses, and studio configurations for broadcast-quality productions and permanent installations.
What Our Clients Have To Say
The Penn Group implemented a full scale broadcast video and live streaming solution. The system works like magic.
The Penn Group implemented a full scale AVL system from scratch. The system works great!
The Penn Group made our room sound 'perfect'.
The Penn Group installed a comprehensive broadcast audio setup for our Church live stream. The audio quality dramatically improved.
The Penn Group was exceptional to work with. Fast, efficient, and clean, they went above and beyond installing our LED walls in our Church. Jerrud S.
Get A Free Consultation
Reach us immediately any time: sales@thepenn.group
Expert Insight
As a trusted Video System Design provider , The Penn Group knows the local venues inside and out. We’ve worked in ballrooms, convention centers, outdoor spaces, and houses of worship across the area, giving us invaluable knowledge of power access, rigging points, and acoustic characteristics at each venue.
Outdoor events present unique challenges for Video System Design — from weather protection and power distribution to ambient noise control and sun-readable screens. The Penn Group has the specialized equipment and experience to deliver flawless outdoor Retail production , rain or shine.
Pro Tip
Start planning your Retail setup at least 4–6 weeks in advance. Early coordination with your Video System Design provider ensures equipment availability and smooth execution.
Locations We Serve
The Penn Group – Columbus Office
The Penn Group – Dallas Office
The Penn Group – Las Vegas Office
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Live Products from Gear by The Penn Group
AKG 2581H00150 High-Performance Drum Microphone Set
AKG Acoustics AKG-2581H00150. Gear by The Penn Group.
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AKG D5 Professional Dynamic Supercardioid Vocal Microphone
AKG Acoustics AKG-D5. Gear by The Penn Group.
AKG CBL410 PCC Plug & Play PC Microphone - Black
AKG Acoustics AKG-CBL410PCC-BK. Gear by The Penn Group.
AKG 3249H00010 Wirless Mic System - Perception Wireless 45 Presenter - Set Band-A
AKG Acoustics AKG-3249H00010. Gear by The Penn Group.
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