The Penn Group is your audio visual integration partner for Video System Design for Retail with nationwide service
AV That Drives Dwell Time & Sales
Digital signage, zoned music, and interactive displays directly influence purchase decisions. The Penn Group deploys commercial display networks and cloud-managed audio that lift sales and brand engagement — designed for national-rollout consistency with local-store flexibility.
Audio, Video & Lighting for Retail
Three disciplines, one integrated system and one point of accountability — engineered specifically for how Retail spaces actually operate.
Zoned Music & Associate Paging
QSC, Sonance, and Bose zoned audio with cloud-managed music and dayparting adjusts genre, tempo, and volume by time of day and traffic, with associate paging and emergency priority — standardized so every store sounds on-brand.
Digital Signage & Display Networks
Samsung and LG commercial displays and direct-view LED on MagicINFO and BrightSign CMS let marketing push content to every screen from corporate while stores schedule local promotions, with interactive displays that convert browsing to buying.
Merchandising Lighting
High-CRI track lighting makes product look its best, tunable-white ambient lighting adjusts for time of day, and accent lighting draws the eye to high-margin zones — scheduled and managed across every location on Lutron control.
Why Retail Teams Choose Us
We design for how your people actually use the room — not a generic spec sheet with the names swapped.
National Rollout Expertise
Same system, hundreds of stores. We template the design, source the equipment, and coordinate installation across every location with local crews and central project management.
Cloud-Managed Content
Samsung MagicINFO, BrightSign, or Four Winds — CMS platforms that let marketing update every screen from corporate while individual stores insert local promotions.
Measurable ROI
We tie AV to business metrics: audience-measurement cameras on signage, A/B content testing on menu boards, and foot-traffic analytics that prove the investment drives revenue.
Brand-Consistent Experience
Audio levels, display brightness, content scheduling, and ambient atmosphere are standardized across every location — the same experience in Manhattan and Boise.
Retail Services We Provide
From design through installation, programming, and ongoing support — every discipline under one point of accountability.
Retail AV Resources
Practical guidance from our design and integration team.
From Our Team
Outdoor events present unique challenges for Video System Design — from weather protection and power distribution to ambient noise control and sun-readable screens. The Penn Group has the specialized equipment and experience to deliver flawless outdoor Retail production , rain or shine.
Professional Video System Design isn’t just about having the right equipment — it’s about having experienced technicians who understand how to create an immersive experience for your Retail . From precise audio calibration to seamless video switching, every detail contributes to the overall impact of your event.
Ready to Start Your Retail AV Project?
Tell us about your space and goals. We'll schedule a site visit, deliver a system design, and provide a complete proposal — all at no cost.
Video design that gets the picture right
Cameras, displays, switching, and distribution — designed for your application. Tell us what you're building.
- Right displays & sightlines
- Switching & distribution planned
- Spec'd for clean installation
Thanks — your consult request is in!
A video designer will reach out to start your design.
Video Control Systems
From broadcast control rooms to live streaming setups, we design and integrate complete video production and distribution systems.
Broadcast Control Rooms
Complete broadcast control room design with multi-viewer displays, production switchers, audio mixers, and integrated talkback systems for professional productions.
Live Streaming
Professional streaming solutions with hardware encoders, multi-platform distribution, and integrated graphics for YouTube, Facebook, Twitch, and custom RTMP destinations.
Video Switching
Production switchers and matrix routing systems for seamless source selection, transitions, and signal distribution across your facility.
Display Types
From massive LED walls to precision projectors, we design and install display solutions for every application and environment.
LED Video Walls
Direct-view LED displays with seamless, bezel-free visuals. Scalable to any size with fine pixel pitch options for close viewing distances.
Commercial Displays
Professional-grade LCD and OLED panels designed for 24/7 operation with enhanced brightness, durability, and commercial warranties.
Projection Systems
Laser and lamp-based projectors for large-format displays, from boardrooms to auditoriums. Short-throw and long-throw options available.
Video Signal Flow
From camera to display, every link in the chain is engineered for pristine video quality and reliable delivery.
Capture
Cameras, capture cards, media players
Processing
Scaling, conversion, switching
Distribution
Matrix routing, extenders
Display
LEDs, displays, projectors
Stream/Record
Encoding, recording, CDN
Professional Cameras
From robotic PTZ cameras to broadcast-quality camcorders, we specify and install the right cameras for every production environment.
PTZ Cameras
Robotic pan-tilt-zoom cameras with remote control, preset positions, and auto-tracking for houses of worship, lecture capture, and broadcast applications.
Wireless Cameras
Untethered camera systems with low-latency wireless video transmission for mobile production, roaming shots, and venues where cabling isn't practical.
Broadcast Cameras
Professional wired cameras with SDI/HDMI output, interchangeable lenses, and studio configurations for broadcast-quality productions and permanent installations.
What Our Clients Have To Say
The Penn Group implemented a full scale broadcast video and live streaming solution. The system works like magic.
The Penn Group implemented a full scale AVL system from scratch. The system works great!
The Penn Group made our room sound 'perfect'.
The Penn Group installed a comprehensive broadcast audio setup for our Church live stream. The audio quality dramatically improved.
The Penn Group was exceptional to work with. Fast, efficient, and clean, they went above and beyond installing our LED walls in our Church. Jerrud S.
Get A Free Consultation
Reach us immediately any time: sales@thepenn.group
Expert Insight
Outdoor events present unique challenges for Video System Design — from weather protection and power distribution to ambient noise control and sun-readable screens. The Penn Group has the specialized equipment and experience to deliver flawless outdoor Retail production , rain or shine.
Professional Video System Design isn’t just about having the right equipment — it’s about having experienced technicians who understand how to create an immersive experience for your Retail . From precise audio calibration to seamless video switching, every detail contributes to the overall impact of your event.
Pro Tip
Schedule a venue walkthrough with your AV provider before the event. This helps The Penn Group identify power requirements, rigging points, and sight lines specific to your Retail.
Locations We Serve
The Penn Group – Columbus Office
The Penn Group – Dallas Office
The Penn Group – Las Vegas Office
Latest News
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Live Products from Gear by The Penn Group
AKG CM311A Classic Differoid Headworn Microphone
AKG Acoustics CM-311A. Gear by The Penn Group.
AKG CGN99C/Large 20 Inch Cardioid Condenser Gooseneck Microphone
AKG Acoustics CGN99-CL. Gear by The Penn Group.
AKG C414 XLII Reference Multipattern Condenser Large Diaphragm Studio Microphone
AKG Acoustics AKG-C414XLII. Gear by The Penn Group.
AKG C747-V11 Directional Shotgun Condenser Microphone
AKG Acoustics AKG-C747-V11. Gear by The Penn Group.